PDCA's Expo is an Opportunity - Don't Miss Out
Planning on attending Expo in Baltimore this November? If not, you are making a mistake. Simply put, this is an opportunity you can’t afford to let pass by.
“Too frequently when I talk to people about the trade shows like Expo,” observed MAC Executive Director, Peter Blake, “their first thoughts are ‘I am not looking at buying any new equipment’, or ‘I am not in the market for any new services’. This drives me crazy because they just don’t understand the tremendous opportunity they have to invest in their business -- and I am not just talking about equipment, I am talking about the entire experience.”
This is THE chance to see all the industry has to offer. This is your chance to expand your mind and learn what is out there. What potential new services you can offer, or use to enhance your business.
Do it all
PDCA has put together an entire weekend chock full of educational sessions, social events, and great vendors.
This is the first time we are having a live equipment trade show in the Mid-Atlantic region in over 10 years, and there is no guarantee we will have the opportunity again anytime soon. Take advantage! If you haven’t gone in the past -- go this year. PDCA is kicking off the weekend with a free tour of the DLI Headquarters just outside of Baltimore. This is great opportunity to visit and see the professionalism DLI brings to the industry.
We always talk about the educational classes and the on-floor demonstrations and they are really great opportunities to learn, but look beyond the classes though. There are unique learning opportunities for you and your key managers throughout the show. Experience what other industry professionals throughout the country are in Baltimore to share.
Visit every booth and learn what people do. Ask questions. Visit me at the DLI Booth and learn better ways we can help you grow and prosper. I am there not only to sell membership, but to make sure you are utilizing your membership to the fullest.
When members sign up for membership, they pay their dues, use a couple of the services that were of a high priority to them, but then forget to use the rest of their benefits. Membership has so much to offer, more then you probably realize. Come by the booth and we can work together to explore all we can do for you.
Networking is vital to a successful trip
Don’t make the mistake of thinking the only thing of value is the show floor. Every contact and every gathering is a chance for you to learn and grow. The educational sessions, the booths on the floor, the cocktail receptions, and fellowship with your peers in the industry -- they all provide opportunities for you to learn. Soak it in, immerse yourself in all possibilities. The line-up of speakers at this event rivals the national shows. Yes, they are that good. Brian Rashid is one of the best speakers I have seen at a drycleaning meeting in over 10 years. Everyone needs to learn how to find good employees -- and James Peuster’s workshop that does just that.
If you can, bring your key staff members. They will often see things and learn things that you might not pick up on. They could provide you valuable insight into the industry by pointing out things you may not have thought of. Don’t overlook the benefit your mangers will gain from being involved. Don’t underestimate the job satisfaction employees feel when you invest in their future and in their education.
This opportunity only comes around every two years, don’t waste it. Make your plans to attend, and plan on making the most of the investment. Come by the DLI Booth and I would be glad to help you make the most of your investment.
For More information
Registration information is up on www.pdclean.org. The website is continually updated with all the vendors, sponsors, and education opportunities. They have also included a link to make your hotel reservations.
MAC Sweepstakes offer at PDCA EXPO
MAC is investing in your future. At it’s recent Board meeting, MAC decided to award one non-member a one year free Silver membership to MAC/DLI. For those who are members already, MAC will be giving away two registrations to its Spring Management Conference in Virginia Beach.
MAC will select winners at random from all attendees for PDCA’s Expo being held in Baltimore, MD on November 10 & 11. All members and non-members that visit the DLI//PDCA/MAC booth at the exhibit are invited to submit an additional entry for the sweepstakes to double your chances of winning.
“We are excited about the sweepstakes” offered Mike McKay, MAC President, “and we sincerely hope it will attract more people to the show -- and will reward them for being there. We believe events like this are incredible opportunities to learn ways to improve your business, and it is a perfect opportunity to see all that is new in the industry. We are extremely supportive of the Expo and want to encourage everyone to attend.”
Membership Give-A-Way & Upgrade Rules
It is really very simple. Every drycleaner or launderer that registers for the show, and is based in MAC’s geographical footprint, will be placed in the raffle. Any entries received at the booth will be added to the registration entries. Winners will be chosen at random on Sunday, November 11 after the close of the show.
The winner of the free membership will also be assigned a Board member from their state to act as a mentor during the first year.
“We believe the mentor program”, observed McKay, “is an integral part of the sweepstakes. We want to ensure the new member understands the membership and all the programs that are available to them. The mentor will reach out to the new member throughout the year and will work with them on using all the benefits DLI/MAC have to offer. Winners will be notified after the show and will be published in The Messenger.
Meet Your Executive Director
I am very excited to be working with the MidAtlantic Association of Cleaners! I have been involved with the North East Fabricare Association for over 25 years, and I am excited to bring some of that experience and knowledge to other parts of the East. We are currently reviewing our programs and services to see what we can improve, strengthen and add. I have been a featured speaker on marketing, social media, customer service and OSHA training.
All members are encouraged to call or contact me at anytime. I want to hear from you! If there are ways we can better serve you, or things you thing the association needs to be involved in, let us know: (800-235-8360) or e-mail me at email@example.com.
Executive Director, MAC